Annie Heckenberger just sent out the official announcement about BlogPhiladelphia which will be held on July 12-13, 2007 in Philadelphia of course.

Here are the details:

Greater Philadelphia Tourism Marketing Corporation (GPTMC) and uwishunu.com are pleased to announce the inaugural BLOGPHILADELPHIA.

This two-day “unconference” will be open to bloggers and non-bloggers alike. There will be a few panels featuring leading tech pioneers spanning a wide spectrum of technology platforms and social media experience. We also plan to bring together a good cross-section of experts to lead break-out sessions covering various areas of social media: avatars, blogging/vlogging, mobile/sms technologies, online & mobile social networks, podcasting, PR in the world of CGM, virtual communities, community-edited news sites, social bookmarking, and of course, where and how marketing fits into all of this.

Whew! Overwhelmed yet?

Well, don’t be! As we all know – there are no established experts in this evolving field. That’s why the unconference format is a great opportunity to catch up with other like-minded individuals and innovators and swap intel.

And of course, while you’re here in Philly, we’ll getcha a cheesesteak and then run it off with a ceremonial Rocky-esque run up the steps of the Philadelphia Museum of Art. You better believe that’s going up on Blip.Tv and Youtube.com!

I've been working with Annie behind-the-scenes on this event for quite a while. Their plan was to model this after BlogOrlando, which BTW will be held on Sept 27-29 this year :-)

I'll be in Philly, will you? If I lived in the Northeast I'd probably hop on the train to head down, but a train trip from Orlando to Philly would be an adventure in itself.