BlogOrlando

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August 23, 2007

Quick Q&A on BlogOrlando

One of the session leaders, Geoff Livingston, recently posted an interview with me about BlogOrlando:

BB: What made you create BlogOrlando?

JH: The idea started last year (2006). I was on the conference circuit on the West Coast and thought, “Why am I always traveling to California or the Northeast for events? Why can’t everybody come to Florida?”

Originally though it was going to be a private event. I was going to invite 15 or 20 close friends within the industry to Florida for a few days. We’d hang-out and talk shop for a day, then spend the rest of the weekend at Disney. I started planning things and figured I’d just open up the event to everybody. BlogOrlando was born.

August 21, 2007

Your Logo Must Be Blue to Sponsor BlogOrlando

While posting another sponsor logo this morning I noticed an interesting trend......all the sponsor logos are blue. Strange. It's not a requirement, but it's funny that it has turned out that way.

BlogOrlando Video from Joe Thornley

BlogOrlando's lone Canadian registrant (as of today), Joe Thornley has posted a video interview he did with me about BlogOrlando. Go check it out. Joe and I meet-up quite often on the conference trail. The most recent was Gnomedex in Seattle a few weeks ago.

When it comes to BlogOrlando, Joe has these kind words to say:

I’ve paid hundreds of dollars to hear a lineup of speakers with less to say than Josh is delivering in Florida for free. And Disney World the day after for the family!

Thanks Joe...and we'll see you in September.

August 20, 2007

BlogOrlando EPCOT Plans

We'll plan to meet at 10AM inside Innoventions East (on the left as you pass Spaceship Earth from the main entrance) in the lounge area. If there is an attraction you want to make sure you ride on Saturday, plan to arrive at opening (9AM) and ride that attraction first, we won't be able to experience every major attraction, but we will try to hit at least a few. Wear comfortable walking shoes, one loop around World Showcase is 1.25 miles, and a belt you can loosen. There is a lot to eat and drink during the Food and Wine Festival.

For those who have the endurance, you won't be disappointed if you stay for the park closing fireworks and special effects show Illuminations.

Food and Wine Festival

Over 25 booths celebrating different foods and drinks from countries and regions around the world can be found around the World Showcase. Tapas sized sample plates range from $2 to $4. We will try and hit at least one wine or beer seminar (free tasting samples!), cooking demonstrations, and culinary exhibits.

The old Wonders of Life pavilion is the new center of activities for the festival. So bring some money for shopping! Most of all plan to have fun!

For more visit Disney's official site http://www.disneyworld.com/foodandwine

August 16, 2007

BlogOrlando FAQ

I've received some questions via e-mail so I'll answer them here for everybody. This FAQ will be expanded as needed.

Q. Why is this event free?
A. One quick reason is that it makes everything much easier to plan. When your event is free you don't have to worry about handling registrations, refunds, insurance, catering and all the other hassles of event planning. It's also somewhat of a knock on high-price conferences. I want to show that you can put on a decent event with little funding....it just takes good people.

Q. You don't pay speakers fees?
A. Nope. I am very fortunate that a number of great friends and colleagues have all pitched in and will be traveling at their own cost to come to Orlando to lead a session.

Q. How much will the t-shirts cost?
A.
Nothing, they're free. That's one of the nice things about having a few sponsors this year, free t-shirts! (You need to have registered by Sept 18th to get a shirt though)

Q. So what are the sponsors paying for?
A. All sponsors realize that they're not getting the right to pitch you in any way. The sponsors believe in the event and want to support the community and the folks that take part in the event. Sponsors will not be provided any demographic information on you. However, your name is listed on the attendees page. They might visit your site and contact you directly. What the sponsors are paying for is venue costs, power-strips, extension cords, speaker gifts, t-shirts, badges, printing and hopefully some food and drink.

Q. Is there wifi?
A. Yes, but you will need to register for a guest account with Rollins when you first connect to the networks

Q. What food is provided during the event?
A. None :-) We kept things simple last year and I think it worked out. Those of you that run event will tell you that the big money hole is food. The other issue is getting an accurate count for food. Last year if I had to pay for food for all the people that 'said' they were coming I would have been in serious debt. That's one problem with free events, it's easy not to come.

Q. So what do we do for lunch?
A. We'll be breaking for an hour and a half for lunch. There are a number of restaurants within walking distance of Rollins. You'll have plenty of time to leave and come back. John Rife has produced a Google Map with highlights of all the local lunch options.

Q. How about dinner and drinks on Friday?
A. There will be a happy hour at Slingapour's in downtown Orlando. Details here.

Q. What's the deal for Thursday night?
A. We'll be hanging out at Universal CityWalk. Details here and here.

Q. Any ticket discounts for EPCOT?
A. Ah............sorry, I was laughing there......Disney is not one to easily discount their tickets :-) You will need to purchase tickets on your own. If you're just going for one day it will be $71. What Disney will tell you (and it's true) is that if you plan to return within the year you should buy a multi-day pass. For Florida residents the 3-Days for $120 is the best deal. Remember that it's also the first day of the Food & Wine Festival so bring extra cash to sample all the cuisines. (I'm going to ask John Frost from The Disney Blog to write up something about the FWF).

Q. Is there a conference hotel?
A. Nope, remember this is an un-conference, so a conference hotel would be kinda conferency! Typically to get discount rates you need to book room blocks and I can't guarantee a hotel that X number of people will be staying there. Previously I suggested that folks look to the Embassy Suites on Lake Eola or the EO Inn. I'll be staying at the EO and a few session leaders are already booked there as well.

Q. Josh, this seems like a lot of work to organize this?
A.
Yes it is.

Q. How can I help?
A. Just let me know what you can do. I have a few folks from Orlando helping out with some of the logistical issues like badges, programs and things like that. There is also the need for day-before and day-of stuff. If you're willing to help I can put you to work.

Q. I want to do something like this in my town?
A. No problem, go right ahead. That was one of the cool things to come out of last year's event. Savannah, Atlanta and Philadelphia held events modeled somewhat after BlogOrlando. In each case I helped out the organizers a bit by sharing how I organized BlogOrlando.

New BlogOrlando Sponsor: FPRA Orlando Area Chapter

The Orlando Area Chapter of the Florida Public Relations Association is sponsoring/partnering with BlogOrlando. With the comprehensive PR/Marketing track we have the OAC wanted to offer the event as a professional development opportunity to their members.

FPRA Orlando Area Chapter

I've been a long-time member of FPRA and was part of the Orlando chapter for a number of years. Many friends and colleagues....who now hopefully we'll see at BlogOrlando.

August 15, 2007

New BlogOrlando Sponsor: Emurse

Big thanks to Alex Rudloff and the rest of the gang from Emurse for sponsoring BlogOrlando. They'll be providing some funds and helping out with on-the-ground stuff before and during the event.

Emurse - New BlogOrlando Sponsor

Emurse is an Orlando-based start-up that allows folks to easily create, share and store your resume online.

2007 BlogOrlando Final Session List Posted

The session list for the 2007 edition of BlogOrlando has been posted. As you will see it's quite a line-up. There are four distinct tracks: PR/Marketing, Media, Technology and Life/Local.

A big thanks to all my friends/colleauges that are pitching in to lead a session. The event would not be the same without your support.

August 06, 2007

Confirmed Sessions So Far...

Here are the confirmed sessions so far for BlogOrlando, I have a number of other sessions that will be listed soon, just waiting on the final confirmations. You can always check the Sessions page for details though.

Opening Keynote: Shel Israel

Marketing/Comunications Track:

Crisis Communication – Laurie Mayers
How do you handle a crisis via blog, or created via blog? Laurie Mayers of MSL (think the GM Fastlane Blog) will talk about how GM handles ‘issues’ online, and the limitations of what a publicly traded company can say on a blog.

Business Blogging the Next Steps - David Parmet
David Parmet returns to BlogOrlando to lead a session on the business blogging. We’ll assume you know what a blog is….and start to talk about what some of the next steps are.

Participation is Marketing – Geoff Livingston
In the end it’s all about getting involved. Geoff will touch on a number of topics presented during the day…the foundations are honest, open communication. Can you do it?

4 More sessions coming in this track.

Media Track:

Transitioning to Blogs for Reporting – Benet Wilson
Benet Wilson is one of the new breed or journalists who uses her official company blog – Towers and Tarmacs -- to break news stories, expand on published stories and offer her unique take on the airport industry. Working with McGraw Hill’s Aviation Week group publications, Benet will talk about how a traditional media outlet is making the shift to include social media as part of the reporting process.

Community Blogs and the Newspaper – Danny Sanchez
The Orlando Sentinel recently launched a series of community blogs that are written by citizens (not reporters). Danny Sanchez heads up this initiative and will talk about the partnership between traditional media and readers/contributors.

2 More sessions coming in this track.

Technology Track:

Videoblogging – John Rife
John knows a thing or two about videoblogging. He and his wife traveled across the U.S. and documented their entire journey via a video blog. John will talk about how to get started with video blogging and the latest developments in the Vlogosphere.

Blogging Tools – Judson Collier
Local teen-blogger-geek Judson Collier will review some of the blogging tools that are available to help you post quicker, incorporate multimedia, and other work-flow related tips. The goal is to make you a better/faster blogger.

Design on a Dime – Jeremy Harrington
Former Florida resident Jeremy Harrington is coming back to Orlando to talk about design. As a leading web and blog designer Jeremy will address some tools/tips/tricks that non-designers can use to spruce up their sites.

4 More sessions coming in this track.

Life/Local Track:

Politics and Blogs – Jim Johnson
Is there an election going on? 2008 is yet another election year where blogs are a major focus of the candidates. Local political blogger Jim Johnson will talk about how the campaigns are using blogs and how bloggers themselves are covering the campaigns.

Building Connections and Networking Online – Connie Reece
Twitter, Facebook, LinkedIn…..and all these other online tools allow you to build relationships for work and play, but when does information overload set in? Connie Reece will talk about how to effectively manage it all.

2 More sessions coming in this track.

August 04, 2007

New BlogOrlando Sponsor

The Metro Orlando Economic Development Commission is one of the sponsors of the 2007 edition of BlogOrlando.

What does this mean, have we sold out? No, the sponsors don't get stage time...they just get logo placement on select items and a great deal of thanks from me. After all the event's still free and you should thank them for that :-)

Metro Orlando EDC Logo

Disney Ticket Price Increase - Buy Now!

Disney announced that ticket prices for the Orlando attractions are going up to $71 per day. John Frost from The Disney Blog has a great suggestion. If you're planning on going to Disney while you're at BlogOrlando, buy your tickets online NOW. There is no expiration for tickets bought online.

But you need to do so today (Saturday) since the price increase goes into effect on Sunday. You can buy tickers online here.