BlogOrlando session leader David Parmet has posted some introductory notes for his, Business Blogging, the Next Steps session:

I’ve been telling clients, audiences and anyone who will listen that companies don’t have to blog, they don’t have to have a podcast or a blogging policy. They have to have a social media strategy. They have to understand that the conversation is happening all around them, with or without them and they can join it or ignore it.

So next week I’ll be covering what I think are the ‘next steps’ for companies to take. Or the first steps as the case may be. That includes the obvious choices, exploring the full range of social media tools - everything from podcasts and videoblogs to Facebook and Twitter - as well as determining if a blog even makes sense for your organization.