We've finalized our opening and closing general sessions for BlogOrlando. Kicking things off will be Jake McKee from Ant's Eye View. Jake recently took part in the 10th anniversary event for the Cluetrain Manifesto and talked about how LEGO embraced this new way of thinking and interacting with customers. At BlogOrlando he'll touch on some of the same themes.

The final session of the day will feature a presentation and discussion with Erik Hersman. An Orlando-local, Erik runs a number of ventures, almost all of them with a connection to Africa.

I chose Erik for a particular reason. The tracks we have feature a number of different disciplines, i.e., marketing, media, technology. What Erik is doing combines all of these aspects in a unique way. It should make for an interesting conversation.