Joining us from Aurora, IL we welcome back Chris Thilk with Spout - an online movie community helping you find movies you'll love by providing trailers, reviews and news about film festivals and Independent films.

Chris will present "Entertainment & Social Media" in the PR/Communications track.

Like marketers in all industries, movie studio execs are trying to reach their audience through the use of social media tools and strategies.

Chris Thilk, author of the Movie Marketing Madness blog and Director of Marketing at movie review and recommendation site Spout.com, has been watching as studios have evolved and incorporated those tactics over the last few years. Some stuff has worked and some hasn't and some studios do it better than others.

In what's hoped will be a highly interactive session, Chris will try to find out how the attendees find out about movies they want to see and tie that to the areas studios seem to be focusing on. As you can guess, the two aren't necessarily the same.

You can view all of the session details to date at blogorlando.com/sessions. If you haven't registered yet, please do so today at blogorlando.com/register.