Joining us from the left coast in New Brunswick, CA is David Alston of Radian6. They have built a social media monitoring platform that helps others monitor what is being said about their brand.

David will be presenting the seminar "Monitoring" in the PR/Communications track.

A discussion on what opportunities and issues can be uncovered by constantly monitoring all forms of social media. How do you go about monitoring – how do you get started, how do you get focused, how do you managed who handles what in your organization? And sure, you should be monitoring your brand mentions but what else? Should you be looking for trends, for where the crowds are forming, for influencers? And now that you’ve found posts, pics, vids, tweets etc..that impact you or your company now what? Finally, investing in “listening” means proving an ROI to the powers that be, so what should you be measuring to help the cause? Social media is changing how PR, marketing, and customer support are being delivered – has your organization adapted yet?

You can view all of the session details to date at blogorlando.com/sessions. If you haven't registered yet, please do so today at blogorlando.com/register.