We're all atwitter that Etan Horowitz, twitterer and technology journalist for the Orlando Sentinel will be joining us.

Etan will be presenting the seminar "Twitter in Journalism" in the Journalism track.

Twitter is emerging as the social-networking tool du-jour in many newsrooms, but if you think just creating a Twitter account is going to lead to a flood of story ideas and sources, think again. Like other things, the more you put into Twitter, the more you will get out of it.

Horowitz, who uses Twitter to promote his work, keep tabs on the local tech community, find sources and story ideas and broadcast details about his life, will lead a discussion on the dos and don'ts of using Twitter as a journalism tool. He also recently used Twitter as a crowdsourcing tool for coverage of the iPhone 3G launch in Orlando.

By the way, his first name is pronounced "A-tahn".

You can view all of the session details to date at blogorlando.com/sessions. If you haven't registered yet, please do so today at blogorlando.com/register.