Joining us from Greenville, SC is Geno Church of Brains On Fire where he is the Word of Mouth Guru and expert on buzz, viral, and evangelism strategies.

Geno will be presenting the seminar "Movements, Activism and Social Media" in the Community track.

What defines a movement? How is it different from a campaign? And what about creating something that not only empowers my customers, but is long-term and sustainable? All great questions. And in this session, you’ll discover the answers.

Geno Church is the Word of Mouth Inspiration Officer at Brains on Fire. He is the man behind the gold EFFIE winning Rage Against the Haze movement (SC’s teen led anti tobacco use) and the widely respected, referenced and written about Fiskateer brand ambassador movement.

Join Geno as he leads a discussion on topics that include: mapping out the blueprint for creating sustainable movements; the Fan Cycle model and using social media as an integrated part of long term success.

You can view all of the session details to date at blogorlando.com/sessions. If you haven't registered yet, please do so today at blogorlando.com/register.