Joining us from Dallas, Texas, Jake McKee is THE community guy online - just like his site communityguy.com describes. Jake is an "evangelist for customer collaboration, online communities, and fan groups" and we welcome him back to BlogOrlando.

Jake will be opening up the conference with "How LEGO caught the Cluetrain"

Ten years ago, four authors started a new conversation about marketing. The result was the book The Cluetrain Manifesto and with it, Chris Locke, Rick Levine, Doc Searls, and David Weinberger nailed 95 Theses on the door of the Internet and challenged us all to wake up to a transformation underway in how companies and people engage in markets. One of the companies who embraced the ideas put forth in Cluetrain was The LEGO Company. Jake McKee, the LEGO Company's first community manager spent five years on the frontlines of the company/customer interactions. In this session, Jake will recap his efforts to help LEGO embrace the principles of the Cluetrain, and will share tips for how you can apply those principles in your own business.

He will also conduct a seminar "Taking Smart Risks with Your Online Personality"

Blogging and community interaction opens endless doors for exposure and growth of your identity and your personal brand. But opening yourself up to the world is a risky endeavor, but without risk there is no reward. Jake McKee will lead a discussion about identifying and taking smart risks when blurring the lines between our work and your life.

If you want to learn more about Jake, just google him.

You can view all of the session details to date at blogorlando.com/sessions. If you haven't registered yet, please do so today at blogorlando.com/register