Joining us all the way from Ottawa, Ontario is Jow Thornley of Pro PR where he connects businesses and organizations with clients, customers through social media and public relations.

Joe will be presenting the seminar "Making the Transition" in the PR/Communications track.

You’re enthused about social media. You see its potential to change the way you and your company relate to your customers, your industry and those who share your interests. And you want to seize these opportunities. So, what do you do?

Joseph Thornley asked himself this question in 2005 as he decided to launch Thornley Fallis and 76design into the world of social media. He will talk about the approach he and his company adopted. What worked? What didn’t? What mistakes did they make? What lessons did they learn? Now, Joseph’s companies are reviewing and revising the way they integrate social media into their existence. Call it Social Media 2.0. How are they changing their approach in the future?

In this session, you’ll gain insight into the do’s and don’t’s of bringing social media to your company. Profit from Thornley Fallis’ and 76design’s experience to gain insight into the pitfalls that you can avoid and the best practices you can adopt.

You can view all of the session details to date at blogorlando.com/sessions. If you haven't registered yet, please do so today at blogorlando.com/register.