Session Speaker - Paula Berg
Joining us from Dallas is Paula Berg of Nuts About Southwest - the official blog for Southwest Airlines.
Paula will be presenting the seminar "The Southwest Airlines Blog" in the PR/Communications track.
For more than two years, Southwest Airlines has navigated the uncharted territory of Social Media – first, with its award-winning corporate blog, Nuts About Southwest, and later with tools such as Twitter, YouTube, LinkedIn, and Facebook. Along the way, Southwest has experienced both highs and lows, but they keep saddling up for more. From virtual riots to an industry crisis, Southwest has learned how to leverage today's social media tools to successfully support Company efforts. Through real-life case studies and examples from the last two years, the Southwest Team will show you how to effectively make, manage, and maintain successful online communities and share every lesson they've learned along the way.