Joining us from the great and beautiful Greenville, SC is Spike Jones of Brains on Fire. Spike is the voice of Brains on Fire where he is a Firestarter and was recently elected to serve on the Board of the Directors of the Word of Mouth Marketing Association (WOMMA).

Spike will be presenting the seminar "WOM and Social Media" in the PR/Communications track.

Sure, online is powerful, fast and pretty much the price of admission these days. But offline interactions account for 92% of word of mouth conversations. There’s no reason these two can’t and should play in the sandbox together. So how do you get your online social media efforts support your offline efforts and vise-versa? It’s a fine line to walk, but together these two can create a powerful force.

Spike Jones, Firestarter™ at identity development company Brains on Fire, has helped ignite best in class movements that are still going strong (sustainable).

In this session you’ll learn who should own the WOM/Social Media mix in your company, what’s the right mix of WOM/Social Media is for you and how to find it and find inspiration in real life case studies.

You can view all of the session details to date at blogorlando.com/sessions. If you haven't registered yet, please do so today at blogorlando.com/register.