Joining us from Palo Alto, California are Jeff Rubenstein and Mike Manuel from the PlayStation.Blog. Sony, admittedly, learned some tough lessons in the blogosphere but is now getting 100+ comments on most blog posts engaging readers effectively.

Jeff & Mike will be presenting the seminar "Making a Comeback" in the PR/Communications track.

Building on the recent PRWeek cover story, Jeff Rubenstein (former Orlando-boy) and Mike Manuel will talk over the turnaround that Sony Computer Entertainment America has made with the PlayStation.Blog.

You can view all of the session details to date at blogorlando.com/sessions. If you haven't registered yet, please do so today at blogorlando.com/register.